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Monday - Friday: 10 am -  6 pm
Saturday: 10 am - 5 pm
Sunday: 11 am- 4 pm

 October Events and Promotions
SAVE NOW 15% OFF All 20 and 22 lbs. bags of Seed and Cases of Suet Cakes*

October 1 - October 10, 2022, Available Both In-Store or Online via MyWBU

 DSC Double Points

SAVE NOW 15% OFF All 20 and 22 lbs. bags of Seed and Cases of Suet Cakes*

More Foods, More Birds!

Shop now and save on the season's best bird food including our 20 lb. & 22 lb. bags of WBU Seed Blends and Cases of Suet Cakes. Our foods:

  • are chosen by your local expert.
  • are formulated to care for your birds.
  • contain no cereal fillers - just ingredients your birds love.
  • contain high-quality ingredients and make every trip to the feeder count.

*15% OFF all 20 and 22 lbs. bags of seed and cases of suet (6 or 8 packs). Daily Savings Club Members get an additional 5% off the sale price. One discount per purchase. Not valid with other discounts or previous purchases. Valid on purchases made both in-store and online via myWBU using the code SALE15. One discount per purchase. Not valid with other discounts or previous purchases. This offers terms and conditions are subject to change without notice at any time. While supplies last; sorry no rain checks. Offer valid October 1 through 10, 2022 at WBU Newmarket (mywbu.com/newmarket).


Visit us to get your copy of the 2023 Wild Birds Unlimited Calendar.

The holiday season is just around the corner, and it's a great time to get started shopping for everyone on your list.

Let us (and the birds) be YOUR first gift this year. Stop by the store to get your FREE copy of the 2023 Wild Birds Unlimited Calendar, while supplies last. Each month features a breathtaking image of some of the most amazing birds across North America.

FREE 2023 WBU Calendar for DSC members, no purchase necessary*

*2023 WBU Calendar: FREE for DSC members only. If ordering online, must include CALENDAR2023 in the Order Notes to receive your free calendar with your purchase. No purchase necessary. One free Wild Birds Unlimited Calendar per DSC membership. Calendars may be purchased after October 31, 2021 at a price of $4.99 each for non-members or for members wishing for additional copies. While supplies last. No rainchecks or substitutions. Offer valid October 1 through October 31, 2022 at WBU Newmarket (mywbu.com/newmarket).

Offer valid thru 10/01/22 to 10/31/22.

The Rebirth of a Timeless Feeder

Inquiring minds want to know…what is your favorite style of bird feeder?

A classic tube feeder? Maybe a traditional hopper feeder? Or could it be a new-fangled seed or suet cylinder feeder? All excellent choices!

But if backed into a corner, many passionate bird feeding hobbyists would all share the same answer. Their choice would be the simple and timeless tray feeder.

Why? Because birds love them! A tray feeder provides them with easiest access to the widest range of food types that can be used in any feeder. They find a tray to be a comfortable place to land and feed. It also makes them feel comfortably safe, since a tray provides birds with an unrestricted field of view to avoid being surprised by a hawk or other predators.

And speaking of unrestricted views, no other bird feeder provides a better unobstructed look at the birds for your maximum viewing pleasure.

So why don’t more people use tray feeders?

Squirrels! Yes, in the past, an unprotected tray feeder was a sitting duck for squirrels. Needless to say, this type of feeder eventually fell out of favor with the “let’s not take a squirrel out to lunch bunch!”

But no more. Not since hot pepper bird foods came to the rescue by providing a quick and easy solution to these unwelcomed furry critters.
So, the time has come to restore the tray feeder to its former glory.

Grab a bag of WBU SunFire® Chips or Fiery Feast® and hang a FeatherWeight Hanging Tray in your backyard and see if you don’t agree that this timeless feeder quickly becomes the new favorite of both you and your birds.

For more information, be sure to check out the WBU Nature Centered Podcast episode, “The Changing Cast of Characters.” Our entertaining experts, John and Brian, will share the best ways to attract the widest cast of characters to your own backyard this fall.

Caching: Remember or Die!

Would you stake your life on your memory?

For many of us, probably not! But if forced to, how would you deal with a situation where the ability to remember where you put some food would be the difference between life and death?

Well, if you could mimic a chickadee, you would simply grow more memory cells to make sure you don’t forget!

Amazing…and true…here’s how it works. Each fall, chickadees begin caching seeds by the thousands. By storing seeds, they ensure they will have something to eat during harsh weather and when natural foods become scarce in the future.

In a behavior called scatter hoarding, each seed they collect is individually hidden in a unique location. Common storage sites include under tree bark, dead leaves, clusters of conifer needles, in knotholes and even under house siding and shingles.

The amazing thing is that chickadees can accurately remember the location of each and every one of the seeds they hide for months to come!

It all has to do with their hippocampus, the region of the brain that stores locational memories. In chickadees, it is proportionately larger when compared to birds that do not cache food. Not only is it larger, it even increases in size each autumn and shrinks back down to its original size by spring. More space…more memories, then wipe them clean when they are no longer needed. Pretty darn cool!

Other birds share this same caching behavior, including nuthatches, titmice and jays to name a few. Favorite targets for them to cache from your feeders can include sunflower and safflower seeds, tree nuts and peanuts.

As a nod to this month’s National Peanut Day (September 13), be aware that Jays love to cache peanuts! They are especially fond of peanuts in the shell. They bury them in the ground and are known to cache up to 100 or more of them in a single day, emptying your feeder in no time. Watch for them to make repeated trips to your feeders, then to fly off (up to two miles!) to bury their nutritious treasure.

And they will remember…and survive!

Be sure to check out the WBU Nature Centered Podcast episode, “Sharing Survival Strategies.” Our entertaining hosts, John and Brian, will share the best ways to attract the widest cast of caching characters to your own backyard this fall.


What Do I Do If I Find a Baby Bird?

There are a lot of misconceptions out there when it comes to baby birds. In many cases the best thing to do when you find a baby bird is to leave it alone. When a baby bird is large enough it leaves the nest, at this stage the baby is called a fledgling. Fledglings have feathers and can hope and flit from branch to branch but aren’t great at any sustained flight. At this stage in life once they leave the nest they will not return, and the parents care for them away from the nest as the explore the world around them. The full blog post as well as a easy to follow flow chart can be viewed using this link: https://newmarket.wbu.com/problem-solving-baby-birds


Award-Winning Bird Dads

Father’s Day is on the horizon, so this episode is all about award winning bird dads. John and Brian are talking about all the cool things bird fathers do to help raise their young. You’ll be surprised at how some of these bird dads make mammal dads look like slackers. 

Click here to listen to this episode.


Fall Features



Ruby-throated Hummingbird

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Eastern Chipmunk

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Yellow-rumped Warbler

Nature Notes Blog Great Articles and Photos

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